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Ad Hok [adhɔk]

Лиссоне (Италия)

The new Ad Hok [adhɔk] store is a large display unit with transparent walls, which can also be used by passers-by, to whom the interior is visible ...
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... as if they were looking at a cross-sectional drawing of the building.The upper floor simulates the spaces of a Large apartment and exhibits its furnishings.On the ground floor are the Medium and Small apartments and Ad Hok [adhɔk] therefore needed to divide it ...
... into two distinct but ideally connected areas.It therefore opted for a sinuous line that joins two central columns, guiding the visitor's path without preventing him from glimpsing what is on the other side of the separation.Hence the need ...
... for a suspended backdrop, semi-transparent and suitable to be used as a support for projections visible from both sides ...
... which was made with пошив вгладь (без складок), choosing the HSX - Sintex fabric, 02. ivory.
The backdrop, which measures 8.5 x 2.6 m, was suspended by means of two specially curved Верхние рейки ...
... and moderate lighting on its two sides highlights the properties of the HSX - Sintex fabric, the choice of which ...
... was also made in consideration of its diffusive properties, which imitate those of the natural HSE - Tempesta silk, and make it suitable for the stylized projections visible in these pictures ...
In Lissone, a town in Brianza (Northern Italy) considered the Italian capital of furniture, an exhibition of high quality but "unbranded" furnishing elements has been opened.
Or rather [ʌn'brændɪd], as one could write using the same game that characterizes the logo of Ad Hok [adhɔk] , the company that owns the activity.
The shop is located in the central Via Carducci, historically chosen by many local furniture factories to offer their products to the public.
The building retains a cultural value in the city's memory as it was originally the seat of an important bookstore oriented to paperbacks, an image in line with the haut de gamme furniture proposal but at the right price to which the commercial philosophy of the new business is oriented.
Design
Antonio Fortugno

Используемые материалы

Пошив вгладь (без складок)

Типологии изделия из ткани

Трубы

Профили для сценографии

HSX - Sintex

Шёлк и атлас

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