In Lissone, a town in Brianza (Northern Italy) considered the Italian capital of furniture, an exhibition of high quality but "unbranded" furnishing elements has been opened.
Or rather [ʌn'brændɪd], as one could write using the same game that characterizes the logo of Ad Hok [adhɔk] , the company that owns the activity.
The shop is located in the central Via Carducci, historically chosen by many local furniture factories to offer their products to the public.
The building retains a cultural value in the city's memory as it was originally the seat of an important bookstore oriented to paperbacks, an image in line with the haut de gamme furniture proposal but at a fair price to which the commercial philosophy of the new business is oriented.