Convention of a car firm, reception

Madrid

The entrance to the reception area.The interior spaces have been divided with white ASC - Sceno fabric partition walls which, backlit by LED wallwashers installed on the floor ...

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... create a soffused light and a soft atmosphere in which guests will feel at ease.The ASC - Sceno muslin is mainly used with frontal lighting, but its weave is closed enough ...

... to also allow backlighting, which is particularly effective with grazing and diffused lights.The use of grazing lighting is essential to avoid seeing the light sources, even if the texture of a fabric is closed ...

... its effectiveness against hot spots is not comparable to that of a rear projection film or a specific coated fabric for rear projections such as ASH - Shedlight.The ASC - Sceno muslin, used here in the 420 cm width, has the advantage over the materials mentioned ...

... to be cheaper, easier to install and more ecological.To create the partition walls Avance Producciones used aluminum Metal frames and Wooden battens to which the muslin was fixed with a stapler.With the luminous walls thus obtained ...

... the space has been divided into three areas.The first is a large entrance where guests will initially gather.

The second is a space where the different setups of the new car model are displayed ...

... that the backlit backgrounds with variable colours will highlight.

The galleries surrounding the theatre of Hotel Auditórium in Madrid have been prepared to accommodate the reception that accompanied Citroën's inside presentation of the new vehicle DS4.
With around 200 m of white ASC - Sceno 420 they have been realized some elegant false walls that used in a magistral way the possibilities of chromatic rear-illumination of the fabric with the light of LED wallwashers.
Watch the presentation of the new model happened in the auditorium: Convention of a car firm, presentation.

Project and realization

Avance Producciones

Agency

Phileas Productions

Materials used in this production

8LCA - Cantinella

Bars for stagecraft

9TM - Metal frames

Frames for stagecraft

ASC - Sceno

Muslin and canvas

Flat making

Fabric: tailoring types

Information on data processing